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Does everyone in your organization agree on its direction?
Do board and staff members have a solid sense of the organization's priorities?
Are your efforts focused, so that you can most effectively use existing resources?

Strategic Planning addresses all of these issues. It is important for organizations to take time out and plan for the future--to develop a vision that is inspirational, to establish realistic goals and objectives that are consistent with the mission, and to have a basis for measuring success. Having a well-developed plan not only helps build consensus, it also shows your funders that your organization is worth investing in.

Strategic Planning Outline:

Environmental Analysis
  • Collect data about the internal and external environment
  • Review trends
  • Prioritize opportunities and threats
  • Analyze strengths and weaknesses
Strategic Direction
  • Develop a vision for the future
  • Create a mission
  • Develop long-term strategies defining how you will achieve your vision
  • Develop goals and identify where you will focus your efforts in the immediate future
Implementation Plan
  • Develop measurable objectives
  • Identify what projects need to be undertaken or what processes need to be improved in order to achieve your objectives
  • Develop detailed project plans identifying tasks, responsibilities, and timeframes

Publications
Also, see publications related to Strategic Planning & Management.

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