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Other Marketing Publications:

• Administration, Publicity, & Fundraising
• Building Your Direct Mail Program
• CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management
• Direct and Interactive Marketing: New Techniques for Fundraising Success
• Direct Marketing for Nonprofits: Essential Techniques for the New Era
• Fund Raising & Marketing in the One-Person Shop
• Grassroots Marketing: Getting Noticed in a Noisy World
• Making Money While Making a Difference: How to Profit with a Nonprofit Partner
• Managing and Marketing Health Services
• Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations
• Marketing Human Services: Selling Your Services Under Managed Care
• Marketing Management for Nonprofit Organizations
• Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
• Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
• Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture
• Marketing Workbook for Nonprofit Organizations: Develop the Plan
• Marketing Workbook for Nonprofit Organizations: Mobilize People for Marketing Success
• Membership Development: An Action Plan for Results
• Mission-Based Marketing: An Organizational Development Workbook
• Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World
• Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources
• Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
• Nonprofit Organizations in a Market Economy: Understanding New Roles, Issues, and Trends
• Open Me Now
• Planned Giving Simplified: The Gift, the Giver and the Gift Planner
• Silver Linings: Selling to the Expanding Mature Market
• Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
• Strategic Marketing for Nonprofit Organizations (5th Edition)
• Successful Marketing Strategies for Nonprofit Organizations
• The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working With the Media
• The Sponsor's Toolkit
• The Sponsorship Seeker's Toolkit
• Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Marketing